FoodTech EXPO II

Join the most important food techs startups virtual Expo in Latin America


March 19


New Ingredients and Alternative Proteins: A Roadmap for action in Brazil

Fundador e CEO do Food Tech Hub Brasil

  • Engenheiro de Alimentos 1982 – UNICAMP;
    • MBA  Fundação Getúlio Vargas  1987;
    • :Marketing Strategy – Columbia University;
    • Mergers and Acquisition – Wharton University;
    • IMD – in Company  Danisco Ingredients.
  • CEO da Danisco Ingredients



Roger van Hoesel holds a graduate of International Economics and Business Economics at Erasmus in Rotterdam, The Netherlands, in 1989. He defended his master’s thesis at the same University with the theme of the internationalization of Korean and Taiwanese companies.

He became an assistant professor at Erasmus University in 1991 and in 1997 he joined Buck Consultants International BV, a company specializing in developing strategies for new markets. From 1999 to 2004, he worked at Rijnconsult and helped many companies redefine their strategies and converting these strategies into concrete actions of organizational changes

 With the official start of Food Valley in Wageningen, Netherlands in 2004, Roger was hired as CEO. Foodvalley has developed a leading company in supporting companies in its efforts in innovation. In food valley, numerous national and international collaborative innovation projects have been developed. In 2019, Foodvalley began its first acceleration program in the food industry. Roger is involved in assembling several clusters in several countries.

Roger serves as an advisor to Startlife’s incubator, Agrytech in Lebanon and National Week with NO MEAT.


Before joining EIT Food, Andy built and turned around several businesses in Europe and the USA, and most recently engineered a successful exit for Open Innovation Service Leader NineSigma, which he ran for 10 years. The majority of NineSigma’s clients are from the Agri-Food Industry. Other stations in his career include 6 years at KPMG Consulting, where he built an international telecommunication strategy practice, and 5 years at Vanco plc, where as CEO North America and Central Europe he was part of the Executive team that took the business public on the London Stock Exchange. Andy joined EIT Food as CEO in November 2018.

Andy holds a Master’s degree that combines Business Administration and Mechanical Engineering from the Technical University of Berlin, and he earned a Doctorate’s Degree with a thesis on (Open) Innovation Management from RWTH Aachen.

Secretário de Inovação MAPA

Cleber Oliveira Soares é Diretor-Executivo de Inovação e Tecnologia da Embrapa, Empresa Brasileira de Pesquisa Agropecuária. Graduado em Medicina Veterinária pela Universidade Federal Rural do Rio de Janeiro (1996), onde também desenvolveu seu mestrado em Parasitologia Veterinária (1998) e o doutorado em Ciências Veterinárias (2002).

Com experiência nas áreas de parasitologia, doenças zoonóticas, biotecnologia, imunologia e genômica aplicada à saúde animal, tem atuado nos últimos 15 anos em gestão de Ciência, Tecnologia e Inovação para o agronegócio. Iniciou sua carreira como pesquisador da Embrapa Gado de Corte em 2001, onde também foi Chefe-Adjunto de Pesquisa e Desenvolvimento (2005 a 2010) e Chefe-Geral (2011 a 2017). É membro de diversos comitês, conselhos e fóruns nacionais e internacionais, como a Rede Global de Pesquisa e Inovação em Sanidade Animal (Star-Idaz) e o Fórum do Futuro.

Cleber defende a ciência e inovação como eixos vitais para a sustentabilidade e protagonismo do Brasil como grande produtor mundial de alimentos, fibras e energia. Acredita que, na convergência entre economia digital e agricultura, os consumidores serão os grandes beneficiados, com mais transparência, segurança e rastreabilidade dos produtos que consomem.


Global Director of Innovation and New Business – BRF

With extensive experience in the food and beverage sector, both in own ventures and in large companies such as Pepsico and BRF.
Today he leads the transformation of BRF’s portfolio, with notable launches such as Mac’n Cheese, Veg & Tal, Organic and the pet brands Gud and Balance.

Coperion’s Latin America Head

Jürgen Klaus, 57 years old, holds a degree in mechanical engineering and a graduate degree in economics.

He joined Coperion in Stuttgart, Germany, in 1989 where he began his career in sales. In 1999 he moved to Brazil acting as director and being responsible for the South American business.

General Manager Givaudan Brazil and Head of Taste & Wellbeing Division ( Aromas)

Experience and Leadership in BtoB and BtoC business.
Commercial Leadership in companies such as Xerox, P&G, Givaudan.
Experience in operations related to the Food industry,
Beverages, Personal Consumer Products and Cleaning.
Bachelor of Computer Science, Post-Graduation Marketing.

VP Research & Innovation, Quality and Food Safety Danone LATAM

Graduated in Chemistry from the University of Buenos Aires with post-integrated studies in food technology.
25 years of experience in executive roles in large food companies, working mainly in the area of research, development, innovation and quality in different food categories in different countries, Argentina, Mexico, Brazil, Francia, having experience of leading work teams both locally, as well as regional and global. It has more than 4000 products launched worldwide during its long journey with many successes as well as innumerable learning.

Director of Regulatory and Scientific Affairs – ABIA

Biochemist Pharmacist and Bachelor of Law with 25 years of experience in the management of Regulatory and Scientific Affairs developed in large multinational companies such as Danone, Unilever, Mondelez and Nestlé with important performance with Class Associations such as ABIA, ABIAD, GENE and scientific organizations such as ILSI and regulatory bodies such as ANVISA, Ministry of Agriculture, Codex Alimentarius, Mercosur and others.

Senior Nutrition & Health Manager Latin America at Unilever

Education- Master in Public Health, USP, Brazil- Post Graduation in Business Management from ESPM, Brazil- Post-graduation in Food Marketing, CESMA, Spain- Specialization in Public Health Laboratory, USP, Brazil- Graduation in Nutrition, USP, Brazil- Graduation in Biology, USP, Brazil Experience.
Fernanda works as Senior Health and Nutrition Manager for Latin America at Unilever. Worked for 3 years at Unilever Netherlands, as Global Health and Nutrition Manager. Previously, he worked as a Health Marketing Manager at Danone.
Fernanda was also a science teacher in the Municipal school system for 4 years. “I’ve been working in the food industry for over 10 years and I’m proud of being able to, within the industry, working for my purpose of life: Spreading easy but true messages, empowering people to make healthier life decisions.”

Co-founder of Ecosystem Navigators, CEO of CONEXYS


Educated as an ecologist, Chris understands the importance of the relationships between the players in an ecosystem. In his career, relationships have become more and more important. He worked with research organizations, government and industry in a broad range of sectors (including maritime, waterworks, agriculture, food and chemistry). His real profession and passion is understanding and applying business relationships. Working with people to achieve new common goals, either leading or coaching, has a much broader scope of application than the research alone.

Dr. Schlüter is the coordinator of the research program on “Quality and safety of food and feed” at the Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB). Oliver Schlüter is also head of the ATB working group on alternative bioresources and advanced food processing and vice-head of the Department of Horticultural Engineering. He is adjunct professor at the University of Bologna and a lecturer at the University of Copenhagen and is supervising PhD students, Master students and Bachelor students.

His research work focuses on emerging technologies in primary food production (e. g. fruits, vegetables, herbs, spices, grains, edible insects) and fresh food processing (high pressure, ozone, plasma etc.), optimization and innovation of processing steps along the food chain of perishables including quality and safety monitoring. Dr. Schlüter is author of about 200 publications and presented more than 350 papers at conferences.

Among others, Dr. Schlüter is the Chair of the Technical Board of CIGR Section VI: Bioprocesses, Chair of EFFoST Standing Committee on Careers Development & Education, German representative of IFA (ISEKI Food Association) and GHI (Global Harmonization Initiative) and was member-at-large of the IFT Food Engineering Division. He is member of the editorial board of Innovative Food Science and Emerging Technologies, Journal of Insects as Food and Feed, International Journal of Food Science and Co-Editor of the book entitled “Cold Plasma in Food and Agriculture”, Academic Press, Elsevier.

General Coordinator of Open Innovation at MAPA
He holds a PhD in Sustainable Development (UnB) and a Master’s degree in Administration (UFSC). He has a specialization in International Relations (UnB), Local Management and Public Services (Ryukoku University, Japan) and MBA in Plant Health (IAC). Researcher at Embrapa has already held the positions of Head of the Secretariat of Innovation and Business; Innovation Manager and Supervisor of the Innovation and Business Coordination at Embrapa Headquarters. He has had stints in teaching and research institutions and international organizations. He currently holds the position of General Coordinator of Open Innovation at MAPA. Works on the following topics: Innovation Management; Technology Transfer; Business Modeling; Startups; Agritechs and FoodTechs; Prospecting and Impact Assessment of Technologies.

General Manager of Food of the National Health Surveillance Agency

Nutritionist, graduated from the University of Brasília (UnB), Specialist in Food Quality also from the University of Brasilia, Specialist in Regulation and Sanitary Surveillance by Fiocruz and master’s degree in Public Administration from FGV. He joined Anvisa in 2005, having 16 years of experience in the area of food regulation and health surveillance. In December 2015, she was appointed General Manager of Food, a position she holds so far.

Finep Representative to the Agriculture Committee 4.

Economist graduated from the State University of Rio de Janeiro, with qualifications in Bioeconomics and Intellectual Property. It occupies the Superintendence of the Innovation Area 3 of FINEP – Financier of Studies and Projects, acting in the formulation and execution of Public Policies applied to companies and Scientific and Technological Institutions related to the health, agribusiness and biofuels sectors. He is a full member of the MCTI Virus Network that defined the science and technology actions to combat COVID-19 and GT-Farma, which discusses the innovation of the Brazilian pharmaceutical sector. Additionally, it is responsible for Finep with the Agriculture Committee 4.0. As manager of the Department of Industrial Processes was responsible for the elaboration of the Plan to Support Innovation and Diversification of the Chemical Industry – PADIQ and Inova Mineral launched by Finep. He also held for two years the Management of the Department of Health and Chemistry representing Finep with the Ministry of Health in the implementation of the Policy for Productive Development – PDP.

Executive Manager of Public Affairs, Science and Sustainability at Bayer

Silvia Menicucci is Executive Manager of Public Affairs, Science and Sustainability at Bayer and is a leader of the Intellectual Property Commission of the International Chamber of Commerce. PhD, Master in International Law and graduated from the Faculty of Law of the University of São Paulo, also holds a specialization in Public Affairs & Advocacy from the School of Public Affairs – American University, and a training in The Development of Counselors from the Dom Cabral Foundation. Throughout her career, she has worked as an expert in the International Affairs Area of CNI, executive manager of the Legal Department of Apex-Brasil, lawyer at Mattos Filho, and consultant at KPMG and PWC. Silvia also served as an opinionist in asylum applications under the partnership between the United Nations High Commissioner for Refugees and civil society, conducted research activities at the United Nations University in Tokyo, the Harvard School of Law, and an internship at the United Nations Commission for Sustainable Development in New York. With research and publications in the area of international trade, sustainable development and human rights, he also worked as a professor in the courses of Law and International Relations at PUC-Rio and Uniceub.

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